From June 21 to July 2, 2021 the Brazilian manufacturers of footwear took participation in online B2B meetings with Russian and the CIS countries companies.

This Online B2B Networking Event 2021 was organized by the Brazilian Footwear Industries Association (Abicalçados) with the support of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil Moscow Representative Office) as part of the Brazilian Footwear national support program.

There were 20 of the largest Brazilian shoe factories participated in the Event, which presented 33 brands in the segments of men's, women's, children's and special footwear.

Basya Group was responsible for identification and maximization opportunities and business matches for Brazilian shoe brands attending the Online B2B Networking Event, and accordingly for attracting of qualified Russian & CIS companies of shoe market, as well as facilitation negotiations between Brazilian and Russian enterprises.

Matchmaking services included outreach to more than 600 potential matching Russian companies of footwear industry, development of landing page and catalogue of the Brazilian companies attending the event, promotion via Russian mass media sources, distributing information to identified matching partners, preparing profiles of qualified Russian companies, appointment the meetings between Brazilian and Russian companies.

The Brazilian shoe brands were able to have 111 pre-scheduled business-to-business appointments with 30+ companies of footwear market from Russia, Kazakhstan, Ukraine, Belarus, Armenia, Kirghizstan and Georgia.